Katerina Marazi

Katerina Marazi holds a B.A. in English Language and Literature, an M.A. in American Literature and Culture, and a Ph.D. in Intercultural Studies and American Pop Culture from School of English at the Aristotle University of Thessaloniki (AUTh) as well as a Post-graduate Certificate in Learning and Teaching (CiLT) in Higher Education from the University of Sheffield. Her research interests include adaptation and brand identity theory, transmedia storytelling, and media franchise culture. She is particularly interested in the context of the entertainment industry, media studies, and reception studies. Her doctoral dissertation views adaptation as a cultural process of dialogic meaning-making and power play. In addition to the textual comparison of adaptations employed mainly in Literary Studies, she argues for the contextual comparison of intellectual property adaptations in franchise culture through the implementation of brand identity. She is a member of the Hellenic Association for American Studies, the European Association for American Studies, a member of the Hellenic Semiotic Society as well as a member of the Multimodal Group, an academic research team of the School of English (AUTh). She is also a Fellow of the Higher Education Academy. She has taught undergraduate courses in the School of English, AUTh (Computer Literacy, Introduction to Fiction, Introduction to the Literary Research Paper), courses in the English Studies Department, IF CITY College (Academic English Skills course, Introduction to Poetry, Introduction to Drama, Language and Stylistics) as well an M.A. course in Intercultural Communication. She has presented at conferences both domestic and abroad, has published in peer-reviewed journals, and writes book reviews for the European Journal of American Studies.